Which of the following is not a purpose of marketing?

The purpose of marketing encompasses activities that are designed to promote products or services, attract new customers, and maintain relationships with existing customers. The main roles of marketing include generating interest in a company’s offerings, ultimately leading to increased sales and revenue.

Bringing in new customers is a fundamental aspect of marketing, as it aims to expand the customer base. Retaining existing customers is equally vital because it is often more cost-effective to keep current customers than to acquire new ones. Effective marketing strategies can enhance customer loyalty and satisfaction, improving overall business sustainability.

Cash flow is indirectly related to marketing, as effective marketing can drive sales and, consequently, improve cash flow. However, it is not a primary goal of marketing itself but rather a result of successful marketing efforts resulting in sales growth.

Opening a checking account does not pertain to the objectives of marketing. This action is a financial transaction rather than a marketing function. Marketing focuses on engagement with consumers and building lasting relationships, rather than on banking services, which typically align with financial management. Therefore, it clearly stands apart from the primary functions that marketing serves within a business context.