If you are honest with a customer, _______________ becomes realistic.

When a contractor is honest with a customer, it sets a clear foundation for what can be realistically achieved throughout the project. Honest communication helps to align the client's understanding of timelines, costs, and outcomes with the actual practicalities involved. This means that expectations—what the customer believes will happen—are grounded in reality rather than inflated by unrealistic promises or misunderstandings.

By providing truthful information about potential challenges and limitations, the contractor creates a more accurate framework for the project. This not only fosters trust but also enhances satisfaction, as the customer is less likely to be taken by surprise by delays or costs. The importance of managing expectations cannot be overstated; it is key in maintaining a positive customer relationship and ensuring project success.